Newly appointed general manager of SeLoger, Baptise Capron was obviously present at the RENT 2024 exhibition which brought together more than 12,000 professionals around a key theme: artificial intelligence in the real estate world. The opportunity for the Journal de l’Agence team to meet this new leader!
What are Baptiste Capron’s priorities as new general manager of SeLoger? What are the expectations of real estate professionals after a difficult market year? And what innovations does Se Loger offer them to continue to better support them?
Baptise Capron answered us!
To drive the strategy and future of the company, the CEO of SeLoger has set three priorities:
- strengthen the partnerships with real estate professionalsa commitment that is part of SeLoger’s long tradition;
- continue to invest in fundamentals of the profession with particular emphasis on theacquisition of qualified leadsboth on the buyer and seller side, to support market growth;
- and finally, reaffirm the local presence of SeLoger sales teams in the field, not limited to Île-de-France but throughout the regions, to never lose proximity with customers, remaining attentive to their needs and expectations.
Baptiste Capron also took advantage of the RENT Show to promote the deployment of the “Boost Social Immo” initiative: an innovative solution which, very concretely, proposes to exploit the exclusive audience of SeLoger – i.e. 6 million unique visitors per month – to increase by 50% the number of leads for professionals. An ambitious strategy!
Also read: SeLoger launches a new immersive tour application
Alix Fieux
A passionate journalist and trained lawyer, Alix Fieux likes to meet real estate players to discover the original initiatives of agencies and companies that are renewing the sector. His second favorite subject? The rise of a new generation of human resources which also concerns stone professionals, to understand how to better recruit, manage and retain their talents!
Previously, she also worked as a journalist and editorial manager for different media and brands on various current affairs topics.
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