This event will bring together leaders of the red fruit industry from Morocco and more than 30 countries for a day rich in know-how, innovations and strategic collaborations, indicates a press release from the organizers.
This meeting, which will bring together more than 500 participants, including 200 international, aims to propel Morocco as a world leader in red fruits, while offering opportunities to local agricultural communities and promoting sustainable agricultural practices, the same source said. .
“The Morocco Berry Conference” will offer a global overview of best practices, technological innovations and commercial strategies adapted to the realities of each market.
This conclave also includes sessions on market trends, advances in sustainability, varietal selection, technology and operations management.
More than 50 companies will exhibit their latest technological innovations in a space allowing visitors to discover cutting-edge solutions to optimize their production and guarantee environmentally friendly agriculture.
Several topics will be discussed such as reducing water consumption and optimizing supply chains, two major challenges for the sector.
A major player in the global red fruit market with sustained growth in its red fruit sector, Morocco has positioned itself among the world’s largest exporters (5th place in the world for the export of blueberries), recalls the same source.
The country currently represents around 10% of global red fruit exports, a share that is constantly increasing thanks to innovation efforts and environmentally friendly production.
In 2023, the Kingdom exported more than 200,000 tonnes of strawberries, raspberries and blueberries, generating more than $600 million in revenue.
This strategic sector is a pillar of the Moroccan agricultural economy, creating thousands of jobs and supporting the income of many rural families.
