Since its creation two years ago, the French startup Billy has positioned itself as a new generation ticketing solution serving event creators. By leveraging a Direct-to-Fans approach, Billy aims to transform ticketing into a strategic engagement channel, allowing organizers to connect directly with their audiences and strengthen their loyalty.
Billy’s platform, designed as a white label, offers a flexible ticketing engine adapted to different use cases, whether for musical events, trade shows or festivals. This flexibility is illustrated in the ability to manage ticket transfers, refunds, quotas, upgrades and even ticket resale. By providing an integrated tool, Billy allows creators to simplify their event management while maintaining a consistent brand image.
With its Event Shop offer, Billy also introduces a solution to diversify organizers’ sources of income, by merging ticketing and online commerce. Creators can thus sell, in a single journey, tickets combined with derivative products or exclusive experiences. This tool notably includes the possibility of offering “tickets + merch” or “tickets + albums” packs, meeting the new expectations of audiences for more complete experiences. These “bundle” type offers are certified by the National Union of Phonographic Edition (SNEP), thus guaranteeing accounting of album sales, which meets the requirements of labels and artists.
The startup offers an open API and a catalog of integrations to allow event creators to take advantage of modern tools on the market. This approach facilitates more detailed exploitation of event data, offering organizers an overview of the behaviors and preferences of their audience. This connected ecosystem makes Billy an integrated solution that adapts to the evolving needs of creators, in France and internationally.
In addition to its technological offering, Billy benefits from the support of institutions such as the Ministry of Culture, the BPI and the National Music Center (CNM). The startup already works with big-name partners such as Universal Music, Sony and Warner, as well as festivals and trade shows.
As part of its development, Billy announces a fundraising of 4 million euros from the Izun, Accel, and Stake Capital funds, accompanied by 30 business angels from the industry. This funding will allow Billy to strengthen its Direct-to-Fans functionalities and enrich its catalog of tools, while welcoming Olivier Bonnet, CTO of Blablacar, to its board.
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