In key American states, voters under a deluge of political advertisements
Twenty-two spots in three hours! The screens of millions of Americans living in key states for the presidential election are flooded with political advertisements, to the great dismay of viewers.
Eight pro-Harris or anti-Trump advertisements, six anti-Harris or pro-Trump advertisements, and another eight devoted to local elections: such is the result of an evening on the local NBC channel for Philadelphia and its surroundings, in the The state of Pennsylvania, a few days before an extraordinarily close election. Pennsylvania is particularly targeted by this advertising avalanche, because it is one of the seven most contested states which will decide the election.
Like billboards, newspaper ads and targeted online campaigns, television advertisements remain at the heart of the candidates’ strategy. According to Emarketer, by the end of the 2024 elections, $12.32 billion will have been spent on political ads, compared to $9.57 billion in 2020. And $7 billion of that spending will be on television ads, an increase of 7.5% compared to 2020.
