Change at Bel RTL (photo)

From this Monday, November 18, a new visual identity is arriving.

Change at Bel RTL. In a press release published this Friday, the radio announced several changes which will be visible from Monday, November 18.

In 2023, bel RTL began a strategic repositioning with a new visual identity as well as a refresh of its content in line with RTL Belgium’s media. This Monday, other changes are coming: the introduction of a new signature, “Vibrate together”. This signature will result in new on-air graphics but also a new communication campaign.

« bel RTL no longer just entertains and informs, it makes its listeners experience emotions. This approach allows radio to differentiate itself from other stations by focusing on the strength of emotions shared by everyone. », Explains the radio.

“‘Vibrating Together’ is more than a promise… it’s a philosophy that reflects the state of mind and dynamics of our team. Our mission is clear: Make bel RTL the reference radio media for the general public in French-speaking Belgium. Inform, surprise, listen, give listeners a voice, but also laugh and please with sincerity, that’s all beautiful RTL today. The audience growth in the last CIM wave is already a positive signal which encourages and motivates us in this daily commitment to our listeners. And the good news is that we’ll start again tomorrow…”, explains Frédéric Herbays, Media Radio Director at RTL Belgium.

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