Arsenal Media is proud to announce the expansion of its O banner in the Témiscouata region in Bas-Saint-Laurent. Starting this Friday, November 15, the CFVD 95.5 station in Dégelis will vibrate to the sound of O The best of music, thus becoming the 8th station to benefit from this musical programming whose reputation is well established.
O 95.5 will please loyal and new listeners alike by bringing together current successes and the biggest hits of the last 30 years.
Station regulars will find familiar voices in the programming which gives pride of place to community players. Listeners will also have the opportunity to be accompanied by Richard Z. Sirois in an iconic weekday lunchtime show.
The station’s employees are enthusiastic about the idea of this brand change, underlines the president of Arsenal Media, Sylvain Chamberland: “We firmly believe in the implementation of this new format in Témiscouata. With O 95.5, we are banking on what already works, namely a team of enthusiasts and local shows to which we are adding a revamped and unique sound. Listeners will be able to hear their favorite songs while our customers and partners will benefit from the positioning of this brand across the Arsenal Media group. Remember that the O 95.5 represents much more than just a radio! It is also the MonTemiscouata.com platform entirely dedicated to local news. »
The popularity of the O brand continues to be confirmed in the 7 regions where it is currently present. According to Geneviève DeSousa, vice-president and head of operations, this brand change is an important turning point in the history of the station which will further consolidate its presence in the Témiscouata territory. “The CFVD station is well established in its community and once again demonstrates its ability to adapt to remain relevant to its listeners on a daily basis. Thanks to the strength of Arsenal Media, the radio offering in Témiscouata is supported by the other entities of the group, and together we will go further. »
Finally, note that Arsenal Media is an integrated media company whose operations are divided into three divisions: Radio, Web and E-commerce. The radio division includes 18 radio stations and 7 retransmitters spread throughout Quebec. The stations generate more than 3.5 million hours of listening per week.
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