ABBA in digital version is still a hit in London

Let it be clear when purchasing your ticket: it will be forbidden to take photos or videos during the show. This is because it is a question of maintaining the secret of this production where the whole of London runs. The organizers are taking care of this, who have posted guards in the room to clear out the offenders. No privilege, even for Le Figaro who wanted to illustrate this article. When we wanted to know a little more, we were treated to a very advertising pseudo-clip. The process is perfect and very effective: word of mouth works and works well. “ ABBA travel » has become THE show to see absolutely, otherwise you will come across as out of date. Since the opening in 2022 of the room specially designed for the performance, 3,000 spectators rush there every evening and leave enthusiastically. It's a feast for the eyes and ears. And for good reason, such a degree of digital sophistication has never been achieved: 291 speakers for the sound system, 500 projectors for the lights, moving mirrors above the audience to reflect them, video projections, holograms, a huge screen of 30,000 LEDs.

And on stage, four lookalikes of famous ABBA groups who obviously sing in playback. The cost of this fireworks display? 170 million euros according to the British press. Is it still a live performance? Let's rather say a kind of breathtaking “Sound and Light”. Between dream and reality, between memory and futuristic exercise. What remains are the incredible melodies of these four Swedes and the strange impression given by their appearance, dressed all in white, when at the end of the show, they come to greet the audience of this show where they were not. If not through avatars.