RMC BFM Ads supports new advertisers in audio and innovates with Liveswitching
In the vein of performance measurements, the management of the BFM and RMC brands offers, via oKube technology, to measure the impact of audio campaigns this time on physical visits to stores, by estimating the increase in traffic following the campaign. One technological innovation among others proposed this year by RMC BFM Ads, such as the implementation of “Liveswitching“, making it possible to broadcast, at the same time, a different spot to two distinct listeners, in order to take their profile into account and maximize the relevance of the campaign. The sophisticated management also its contextual targeting, with new program packs or podcasts whose content corresponds to a theme in affinity with the advertiser Other targeting capabilities highlighted this year: access to premium locations (at the end of the advertising screen for example) which maximize brand recall. or even an offer “Weather report“which allows you to adapt your campaign and message to climatic conditions, in a localized manner throughout France. From a commercial point of view, RMC BFM Ads encourages advertisers to invest in audio advertising, with an offer”First-time buyer“, accessible and which includes the production of the spots.
See the 2025 Radio-Audio General Terms and Conditions of RMC BFM Ads on the agency’s website.
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