“To hell with the big three, it’s just me.” By triggering hostilities on the song “Like That” from Future and Metro Boomin’s blockbuster “We Don’t Trust You”, Kendrick Lamar decided to break the non-aggression pact at the top of hip-hop. The first rival J. Cole quickly dismissed after the sword in the water with the premonitory name “Might Delete Later”, the battle with Drake in bits and pieces was often violent, sometimes enjoyable, but also defamatory.
The final blow was delivered by the rapper from Compton, author of the biggest rap hit of the year with “Not Like Us”. While the world danced to rhymes mocking the Toronto megastar, Lamar was behind the scenes preparing the celebration of his triumph. The surprise arrived on a Friday in November around 6 p.m. with “GNX”, a new album released without warning to introduce the reign of the new king of the charts.
On a more affordable and less conceptual record than usual, the new champion makes amends when peacefully burying his adventure within the TDE label and reappropriates the hyphy sound of Drakeo The Ruler, idol of the underground of Los Angeles, tragically passed away in December 2021. With the Super Bowl halftime show and a historic tour in sight, Kendrick Lamar is now alone in the world.
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