Everyone rubbed their eyes. Even Simon, one of the intermediaries in the delivery of an ASSE jersey to rapper Booba (47), was surprised. “Nothing was premeditated,” assures the Cocorikush salesperson.
However, it is thanks to this Saint-Etienne company specializing in the sale of CBD that the Duke, rather labeled PSG, once again took everyone on the wrong foot by wearing the Greens jersey in the very first clip for his label Sublife , dedicated to house Music.
“When I saw that, we got started”
The song entitled Nautilus, featuring Ghenda, has already been viewed nearly 400,000 times on YouTube since Friday. In this video, “B2O” therefore wears on several shots the home kit of the Loire club, adorned with its artist name and the number 92, in reference to Hauts-de-Seine, its department of birth. But how did it end up in the hands of Booba, who has been living in Miami for several years?
The story begins last June, when the rapper launched PRTLAB, his CBD and THC brand, at the Mary-Jane salon in Berlin. “When I saw that, we got into the business,” rewinds Simon, friend of the Loire founders of Cocorikush, Jonathan and Rémy. I had a contact who knew him. I made that connection work and we went to Germany to see him. »
Bingo because a few months later, the two CBD brands signed a partnership. After being invited to Switzerland at the end of July by the artist's team, in concert during the Paléo festival, to formalize the deal, the members of the Saint-Etienne company meet those of PRTLAB during Losangeexpo – the tobacconists' show -, October 19 and 20 in the capital. “One of my friends said to me: “You can’t slip an ASSE jersey to Booba? “.
At first, I thought it was too early but when we saw his team in Paris, I felt it was the right time. » The green tunic, provided by AS Saint-Etienne, therefore reached the Duke.
“I think Booba found the jersey stylish […] Nothing was calculated”
But Simon did not expect it to be so well exposed: “I communicate regularly by message with him. When I asked him if he had received the jersey, he didn't answer me. I expected him to do a little story on social networks but not that he would put it in one of his clips! I spoke with his videographer, he was the one who gave him the jersey. I think he found it stylish (sic) and it happened that way. Nothing was calculated,” assures Simon. After Timothée Chalamet, the Greens therefore have a new luxury ambassador from the United States.
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