Leaked internal HYBE documents continue to show comments about groups and idols from other agencies.
For the past few days, an audit of HYBE has been taking place before the National Assembly, and this has led to the revelation of numerous internal HYBE documents, which are causing serious controversy due to HYBE’s comments on artists from other agencies.
Internal documents notably showed hate campaigns allegedly carried out by the agency against artists like aespa, RIIZE, and others.
Documents reveal HYBE allegedly ran hate campaigns against aespa, RIIZE, and others
During the audit, HYBE accidentally admitted to having manipulated the sales of its artists, which also raised numerous criticisms, in front of the National Assembly and online.
HYBE accidentally admits to having manipulated the sales of its artists
In new revelations, we discover comments written at HYBE referencing three female idols from JYP Entertainment: ITZY’s Yuna, as well as NMIXX’s Haewon and Kyujin.
Regarding Yuna, the HYBE documents address her physical appearance and claim that – according to HYBE – she would gravitate towards an image based on her sex appeal like former JYP idols, namely Sunmi and HyunA, because the agency does not would not know how to protect the minds of his idols.
In the documents, we can indeed read:
“Like other former JYP female idols such as Sunmi and Hyuna, she seems to show similar signs of long-term exposure to an environment where maintaining a healthy mentality is difficult, resulting in a notable trend on her part to focus on her appearance and sex appeal. »
– internal HYBE documents
Then, the members of NMIXX were in turn cited in the HYBE documents.
As for Haewon, HYBE notes that she was allegedly seen reading a feminist book, and that this can be used against her, with potential plans on how to use this against her to harm her on the online communities and social networks.
In these documents, we can read:
“Allegations emerged that Haewon was reading a feminist book. This could potentially be used as provocative content against her, with accusations of “destroying the group” by trying to capitalize on feminist issues. »
– internal HYBE documents
Finally, Kyujin was targeted as well. In another document, HYBE mentions Kyujin’s presence in Hong Eunchae’s show ‘Styler’ (LE SSERAFIM). In this document, HYBE talks about the physical differences between Kyujin and Eunchae during a challenge, while we note that this was done when both were still minors, Eunchae being still a minor today.
In this document, we can read:
“Kyujin appeared on Eunchae’s show ‘Styler’ and helped generate positive responses to the content, but during the challenge, the physical difference between her and Eunchae was quite noticeable and frankly worrying. »
– internal HYBE documents
These comments about JYP Entertainment’s female idols attract yet another wave of criticism against HYBE, while the agency is already suspected of having carried out hate campaigns against artists from other agencies.
Source : hani.co.kr
