The singer chose France to start her European tour this Thursday. The economic benefits promise to be spectacular, particularly for tourism professionals and, obviously, concert hall managers.
D-day for Swifties. Taylor Swift fans will meet this evening in Paris for the American star’s first concert for her European tour. Four concerts are scheduled in France. And the numbers are dizzying.
Nearly 300,000 spectators are expected in France over the six dates planned in Paris and Lyon. The two rooms concerned are rubbing their hands.
In Paris, the Défense Arena boasts of having already sold a record number of 8,000 VIP packs, these seats being among the most expensive sold at a price of 1,500 euros. And even 2,000 euros for the lodge.
An “exceptional” volume according to Bathilde Lorenzetti, vice-president of La Défense Arena.
+220% for hotel reservations in Lyon
Enough to beat another international star, Céline Dion, whose VIP packs are generally offered at 850 euros.
The artist’s arrival will also benefit traders located near the enclosures. In Lyon, the hotel reservation rate reached peaks on the date of June 2: 87%, according to the MKG Consulting firm, with an increase of 220% compared to a normal period.
At La Défense where the Parisian concert will take place, the peak is reached on May 9 and 10 at 76%.
Other companies will also do well in more unexpected ways. The coach company Flixbus estimates having sold between 7,000 and 9,500 tickets linked to the singer’s concerts. An increase in activity which represents between 2 and 4% of additional reservations mainly from or to Paris this week.
In addition to French fans, there will be no less than 30% foreign tourists coming for the occasion. Especially Americans. The reason is simple: in the United States, ticket prices are calculated according to demand, their prices have therefore exploded, $1,000 on average at the last moment.
A 2 billion dollar tour
In France, on the contrary, the prices are fixed (if we exclude the black market), which has encouraged a certain number of American fans to come here.
As a result, airlines also benefit from the phenomenon. More than 40% additional tourists from the USA are expected in Paris in the days preceding the concerts, compared to the same period last year. This will also boost consumption on site.
Some even believe that the craze for Taylor Swift would be stronger than that for the Paris Olympic Games. These concerts attract five times more “well-off” Americans than the Games, notes for example a New York luxury travel agency.
These clients will spend an average of three nights in Paris and will stay in prestigious hotels such as the Plaza Athénée, the Hôtel de Crillon and Le Bristol.
Overall, Taylor Swift’s world tour (151 dates in 20 countries) will generate a whopping $2 billion… which will be added to the revenue generated by the sale of 200 million albums sold worldwide. .
The singer’s fortune is estimated at $1.1 billion according to Forbes magazine.
Raphaël Couderc and Olivier Chicheportiche
