SSERAFIM is the first girl group to debut under HYBE and they impressed the audience by being nicknamed “BTS’ little sisters”. In just a short time after their debut, the 5-member girl group has achieved many remarkable performances. However, due to recent unpleasant issues, THE SSERAFIM is facing a strong backlash from Korean netizens.
The beginning of the reviews: Coachella
At the start of 2024, everyone was very surprised to see THE SSERAFIM in the Coachella lineup. Therefore, the girl group was expected to bring legendary stages like their elders 2NE1, BLACKPINK, and aespa did. However, the Coachella performance ultimately became the most embarrassing moments of the group’s career.
After performing only 2-3 songs, criticism of LE SSERAIFIM’s poor live singing skills has already poured in on social media. Embarrassed by the group’s continued mistakes and poor singing skills, many Korean netizens complained, saying: “Don’t call this performance K-pop”.
The controversy surrounding the dance challenge with Zico, who just collaborated with BLACKPINK’s Jennie
Zico recently made headlines for his comeback with new song “SPOT!” » in collaboration with Jennie from BLACKPINK. However, fans and netizens expressed mixed reactions when he posted the video of the dance challenge with LE SSERAFIM, a group from another label under HYBE, amid various issues at HYBE, ranging from poor vocal skills from LE SSERAFIM to internal conflict. Therefore, many people claimed that the girl group would have a negative impact on Zico’s image and promotion.
Member Eunchae was criticized for her poker face as Music Bank’s MC
Regarding LE SSERAFIM’s disastrous performance at the Coachella festival, Eunchae was one of the most criticized members for failing to sing the right key. Back in Korea, she appeared on Music Bank as a presenter with a sad face.
In particular, during a broadcast in April, the youngest member of LE SSERAFIM seemed morose and did not express as much emotion as before. Knowing that she had been affected by criticism after Coachella, Internet users judged her attitude as an unprofessional presenter. Some even called for Eunchae to step down from her position as anchor.
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Internet users raised controversies during the Bruno Mars concert
Amid discussions about LE SSERAFIM’s controversies, some people reexamined when the girl group was criticized after attending the Bruno Mars concert. In June 2023, Bruno Mars held a concert at Hyundai Card Super Concert 27 and attracted many K-pop stars to come and enjoy the show.
At the time, the video showing THE SSERAFIM entering the concert venue caused great commotion. Many people criticized the girls for not only arriving late, but also taking advantage of a big star’s concert to film content videos and attract attention.
In addition to these events, SSERAFIM was also mentioned in the conflict between their parent company HYBE and CEO Min Hee-jin of another label, ADOR, as the reason for the delay in the debut of NewJeans.
Due to the mentioned controversies, THE SSERAFIM could not happily celebrate its second anniversary of debut. They have also become the K-pop girl group receiving the most criticism at the moment. Therefore, fans hope that the upcoming comeback will help the group restore their image and regain their honor.
What do you think?
