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Estat and Internet audience measurement tracers

Our site uses audience measurement tracers in order to measure the audience of our services and our content (statistics can be for example: the number of visits, pages consulted, the time spent on the site, the region of Connection, the type of device and browser used, etc.).

In accordance with article 82 of the Data Protection Act, supplemented by the deliberation of CNIL n ° 2020-091 of September 17, 2020, these tracers can, under certain conditions, enter the category of tracers strictly necessary for the operation of our services and benefit from an exemption from consent.

By granting the audience measurement tracers to deposit and read, you allow us to measure the audience of the content present on the website or the application used and to improve the operation from navigation data and in profile concerning you.

By not granting the deposit of audience measurement tracers, our audience measure is limited to the criteria defined by the CNIL to be strictly necessary for the proper functioning of our services and therefore exempt from consent; Thus, the data used only allow the production of statistics to visit our anonymous sites and content.

What are the audience measurement tracers exempt from consent and how to exercise your right of opposition for this browser and terminal?

Médiamétrie’s “Estat” tracer measures the audiences for video content. In particular, it allows Télévisions to collect the information necessary for the remuneration of beneficiaries by collective management companies, in accordance with the intellectual property code.

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The remuneration of the beneficiaries constituting a legitimate and imperious reason within the meaning of article 21 of the General Data Protection Regulation, France Télévisions does not automatically give the possibility of opposing this tracer.

You can nevertheless assert the reasons due to your particular situation to ask to oppose this tracer by sending an email to the address [email protected]
The “AT Internet” tracer measures the audience of our sites and applications.
You can oppose it by checking the box below: “I oppose the AT Internet audience measurement tracer”.

The opposition to the deposit of audience measurement tracers exempt from consent can lead to the deposit of a tracer signaling your opposition. This tracer does not result in data collection and will be kept for a period of thirteen months on the browser and the terminal used.

I oppose the deposit of the audience measurement tracer

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