During the 2024 awards ceremony, where Jorge Martin added his name to the premier class champions trophy, MotoGP presented its brand new logo. Created with the studio, Pentagram, the latter aims to be more modern and refined.
The 'M' of the new MotoGP logo is inspired by two motorcycles, tilted, very close to each other on the track, as explained by the institution concerned. The 'O's suggest the geometry of the wheels. Finally, the 't' represents the driver between the wheels. As for the 'GP', the category wanted to recall the design of a circuit.
« Working on MotoGP's new identity was an incredible honor, says Angus Hyland, Creative Director and Pentagram Partner. It was great to collaborate with the MotoGP team to reinvent this iconic brand, and it was impossible not to be infected by the enthusiasm of the competition and the people within it. We hope fans around the world embrace this new look and feel as MotoGP embarks on its next chapter.. »
“The new MotoGP”
An enthusiasm shared by Carmelo Ezpeleta, CEO of Dorna Sports, the company that owns the commercial rights to MotoGP. “ We are very excited to reveal our new identity. She invites fans from all over the world to discover the new MotoGP. The key question throughout this process has been 'What is MotoGP?' Both now and thinking about who we want to be. We hope this new identity will communicate all aspects of this. From speed to passion and everything in between. It's MotoGP. »
The logo for Sprint races will also undergo changes. Those used to represent the ancillary categories of the discipline, such as Moto3, Moto2 or MotoE, have also been redesigned.
In addition to this new logo, the discipline will take to the track for the last time of the season this Tuesday, as part of the Barcelona Official Test. Tests which constitute in some way the first driving session of the year 2025.
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