A new era begins for MotoGP with the announcement of a partnership between Harley-Davidson and Dorna Sports. This historic rapprochement could shake up the landscape of motorcycle racing and offer new perspectives to fans.
The collaboration between Harley-Davidson et Dornathe promoter of MotoGP, marks a turning point in the history of motorcycle racing, with ambitions to expand their influence on the American market and explore new perspectives for motorcycle racing globally. Although the details of the collaboration are still unclear, this announcement opens up exciting possibilities for motorcycle and racing fans around the world.
Carmelo Ezpeletathe boss of Dornaexpressed his pride in starting this collaboration with a brand as emblematic as Harley-Davidson. « Harley-Davidson is a historic name “, he said, emphasizing the importance of the American brand in the world of motorcycling and its relationship with the North American market. MotoGP, which always seeks to expand into the United Statessees this partnership as a strategic way to expand its presence and reach a new fan base.
For his part, Jochen ZeitzPDG de Harley-Davidsonalso shared his enthusiasm, emphasizing the importance of the race for the brand. “ Running is part of my DNA“, he explained, recalling that Harley-Davidson launched its first shopping department in 1914.
Harley-Davidson and Dorna: a promising marriage between two icons
This passion led to the creation of the series King Of The Baggers in 2020, a popular competition organized as part of MotoAmericain which Harley-Davidson participates with his modified motorcycles. time mentioned that this series made it possible to reach a new audience, but that it is now time to take a new step by exploring possibilities with Dorna.
The partnership, which still remains in the development phase, could see the motorcycles of Harley-Davidsonand potentially the series King Of The Baggersintegrate events from MotoGP support programalthough this is still an idea under discussion. On the other hand, the involvement of Harley-Davidson in MotoGP racing would be a way for the brand to attract more fans, a market they have yet to fully exploit.
Dorna also sees this partnership as an opportunity to strengthen its presence in North America. Carlos Ezpeletathe sports director of Dornaemphasized that Harley-Davidson already has a massive fan community, an asset they want to use to further grow the sport in the United States. This partnership could also provide Harley with new international visibility, thanks to MotoGP's huge audience in Europe and Asia.
Although the partnership is still in its infancy, this is a strategic step forward for Dorna and Harley-Davidson. Together, they hope to create synergies and provide racing fans with an enriched experience, while capitalizing on the history and heritage of Milwaukee's legendary brand. This partnership seems to be a natural step in the evolution of MotoGP, a sport always in search of new horizons.
