Published on December 22, 2024 at 8:30 p.m.
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In recent seasons, sports influences have found their way into our wardrobes, and this is not about to stop. At the moment, pilates enthusiasts are at the origin of a movement that is gaining momentum, brilliantly combining comfort and sensuality.
The term “Pink Pilates Princess”, which could be translated as “Pink Pilates Princess”, is a hit on TikTok at the moment. This designation was recently highlighted by Spotify during its famous annual summary, the Spotify Wrapped. By discovering their music compilations of the year, users were also associated with categories reflecting their musical preferences. Among them, many pop fans have been classified in the “Pink Pilates Princess” group, relaunching this cozy and ultra-feminine trend. Born on TikTok at the end of 2023, this aesthetic designates a very specific lifestyle: a pilates enthusiast who advocates a healthy and balanced lifestyle, adopts a meticulous beauty routine and wears premium sportswear, both for training and to go out every day. These consumers often share their routines on social media, contributing to an aesthetic that combines fashion, beauty and interior design. As the end of the year approaches, this phenomenon is experiencing rapid growth. Proof of this: the hashtag #PinkPilatesPrincess now has more than 44 million views on TikTok.
@olafflee pink pilates princess grwm oh how i love being a woman #pinkpilatesprincess #grwm ♬ back on 74 filmsbymai_ – ✿
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Who is the “Pink Pilates Princess”?
Pink Pilates Princess style fashion revisits girly sportswear by combining comfort and femininity. This style subverts casual clothing to create sexy silhouettes that we happily wear outside of the pilates gym. Inspired by the coquette core trend, which celebrates femininity, this aesthetic is based on key pieces in pink tones combined with sober shades like black or gray, or even assertive total pink looks. The starter pack: a long crop-top style bra worn under a wrap, matched with leggings or even a jumpsuit with thin straps accompanied by a bolero. The key: rely on premium brands from the fitness world such as Lululemon or Alo Yoga, some of which have recently created a buzz. Among them, the Define bodycon jacket from Lululemon and the sculpting mini dress from Alo Yoga, which have become must-haves. This trend popularized by Hailey Bieber, Bella Hadid and even Kendall Jenner, is a continuation of the success of loungewear, popularized since the 2020 pandemic. Elegant pajamas, leggings as an alternative to jeans or stylish sweatshirts: comfort comes is established as a pillar of current fashion.
