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Trân Tuân Tu, 46, and his wife browse the drinks aisles in the Big C supermarket after work. According to him, the drinks menu is now daily at home, but during the Tet holidays, beer and spirits are essential to treat loved ones and friends. “For this Têt, the spirit is still available at my house. I'll just have to buy some beers”, he confides. As for soft drinks, traditionally bought for children during Tet, he says: “Non !”
| Trân Tuân Tu makes his choice in front of the drinks aisle in the Big C supermarket. |
The same goes for Trân Thi Câm Huyên, 25, who is shopping with a friend in the drinks aisles of the supermarket. “Beer, tea and coffee are part of our Tet menu. We can't drink spirits because it's too strong for us”, she explains. She sticks to traditional Tet drinks and is not curious to discover new varieties of nutritious drinks, such as milk or mixed drinks.
On the other hand, Nguyên Thi Mai, 63, excludes beer and alcohol from his Tet drinks menu. “We buy soft drinks and tea for Tet, no alcohol. My husband is old, he gave up alcohol a few years ago”, she confides. She adds that her husband's friends are also elderly. “They come to our house and have tea with him, and the soft drinks are for our grandchildren”, she continues.
Tea and coffee dominate
In Tet 2025 gift baskets, tea and coffee are almost ubiquitous, in addition to chocolate, snack cakes, donuts, cashew and lotus nuts, as well as candies and jams. The packaging of each gift basket is beautifully decorated, and its price ranges from 300,000 to 2,000,000 dong.
| Gift baskets and drinks for Tet 2025 are flooding the supermarket network in the southern megacity early. |
According to Nguyên Phuong Nga, senior director of business development of Kantar Vietnam, during the Tet 2025 shopping season, consumers will continue to prioritize essential and useful products, such as household appliances, kitchenware and personal care products. , as well as food and non-alcoholic drinks.
Strict regulations on driving while consuming alcoholic beverages will lead to a decrease in items like alcohol and confectionery in Tet gift baskets, although they will still remain important. “Yogurt and swiftlet nest water expected to be among other drinks at Tet meal 2025”, she believes.
Sharing the same opinion, Vu Kim Hanh, president of the Vietnam Association of Vietnamese High-Quality Products, said that with the difficult developments in this year's peak shopping season, the retail market is becoming more and more different from what he was before. Consumer behavioral trends are more difficult to predict.
Therefore, ahead of the Tet 2025 trading season, she advises producers not to be overconfident in their competition for market share, but rather to closely monitor market updates in order to increase their revenues as expected .
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| Thousands of tea and coffee orders are placed on the Shopee e-commerce platform. |
On electronic transaction platforms like Shopee and Tiktok, tea, coffee and syrups of various kinds are entering peak purchasing season. The tea brands Ngoc Quy, Sao Vàng, Vina syrup, as well as the coffee brands Trung Nguyên, Vinacafé, Nestcafé, Go café, are currently the most sought after by Vietnamese consumers.
Text and photos: Truong Giang/CVN
