Influence marketing. On October 10, the 3rd edition of Café de l’influence was held in Paris. The day was punctuated by around ten conferences. The day ended with an awards ceremony for the best influencer campaigns, the first of the event. For this year, around twenty files were analyzed and three of them were rewarded by receiving one of the Prizes at stake.
The goal of this event is to highlight meaningful and thoughtful campaigns, and to show what the influencer industry is really about. To analyze all of these files, an exceptional jury was brought together: Bénédicte de Kersauson, general delegate of the UMICC, Mohamed Mansouri, delegated director within the ARPP, the content creator Alexandre Calvez, as well as Kéliane Martenon, founder of Komando Studio.
Who won one of the Café de l’influence Awards?
The winner of the Café Matcha Prize, the prize for the best “jury’s favorite” influence campaign
For this first edition, the team from the Joker Paris agency won the Café Matcha Prize, that of the “jury’s favorite” influence campaign. The team was recognized for their work with Warner Bros. Games on the occasion of the release of Mortal Kombat 1, a VS game. Fighting. The problem was simple: get people talking about the proposed game at the same time as other competitors.
To achieve this highlight, the Joker Paris team chose to collaborate with streamer Billy on a Twitch live. At his side, it was possible to find Amine, Michou and Djilsi. To liven up the live action, 8 chapters have been designed to keep the viewer in suspense. Several characters from the game came to visit them to prepare them for battle. The replay of the collaboration is available on YouTube.
Résumé :
- Agence : Joker Paris
- Announcer: Warner Bros. Games
- Campaign date: October 2023
