Carte Noire becomes official supplier of the French Rugby teams

From January 2025 and for a period of three years, Carte Noire becomes an official supplier of France Rugby. The brand will thus be able to benefit from strong visibility during matches, team events, but also on digital platforms linked to the French rugby union team in particular. According to Carte Noire, this offers the brand the opportunity to “strengthen its image as an authentic and French company“.

Carte Noire plans to give its consumers tickets to the Stade de France for the 6 Nations tournament. Balloons and signed jerseys will also be won online. “This strategic partnership allows Carte Noire to strengthen its credibility and reach a wider audience“, affirms the brand in a press release. Rugby is in fact one of the most followed sports in France: in 2023, 10 million viewers would watch Les Bleus matches.