The Minister Delegate to the Head of Government in charge of investment, convergence and evaluation of public policies, Karim Zidane, paid a visit to the Béni Mellal-Khénifra region, as part of the implementation implementation of the private investment strategy in this region.
In the process of development, can the Béni-Mellal-Khénifra region compete with the major economic centers of Morocco? During this ministerial visit, the objectives of the private investment strategy at the regional level were scrutinized. Minister Karim Zidane stressed that “this initiative is part of the implementation of the high guidelines of King Mohammed VI aimed at strengthening the attractiveness of the region and stimulating private investment as a main engine of economic development”.
For his part, the Wali of the Béni Mellal-Khénifra region highlighted the promising potential of the region to attract investments, highlighting that all the necessary conditions have been met to welcome investors in the best conditions, in order to to position the region among the major economic centers of the Kingdom. He also invited all stakeholders concerned to “ redouble efforts to make the region a site conducive to the reception and development of investment projects« .
An enlarged meeting bringing together all the players in the investment ecosystem at the regional level made it possible to discuss in depth the situation and prospects for investment in the region, in particular through the strengthening of the regional offer in terms of investment.
The general director of the regional investment center (CRI), in his presentation, specified that “ the balance sheet of the unified regional investment committee recorded a significant increase, with the approval, over the period 2022-2024, of public and private investments of around 86 billion dirhams, testifying to a very dynamic investment. positive at regional level« .
These results are the fruit of the involvement of the Wali, the CRI and all the members of this committee.
To strengthen and continue this dynamic, as part of the national strategy to promote private investment, the objectives set for the Béni Mellal-Khénifra region over the period 2022-2026 consist of mobilizing 21 billion dirhams in private investment. and to create 23,000 jobs thanks to the region’s main sectors: agriculture, agri-food industries, mining industries and commerce.
Promising sectors such as tourism, energy, information technologies and telecommunications are also affected by this mobilization.
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The meeting also helped to highlight the importance of the role of Moroccan investors, including those from the diaspora, in the development of this region in particular. The ministry is mobilized to accompany and support Moroccan investors, especially since national private investment represents two thirds of total private investment, as well as to direct foreign investors towards the Béni Mellal-Khénifra region and make them discover its strengths.
This visit was marked by the presentation of the results of regional consultations on investment, carried out throughout 2024 and involving public institutions, the private sector and civil society. These consultations made it possible to identify recommendations focused on improving the business climate, strengthening the competitiveness of the region and the development of key and emerging sectors with high added value. These recommendations have been integrated into the “ investment white paper“, which will be published as a strategic document reflecting the commitment of regional actors to the development of the region.
The minister visited the headquarters of the Regional Investment Center (CRI) in the Béni Mellal-Khénifra region and held a meeting with all the center’s executives in the presence of the Wali. This meeting made it possible to present the new government vision to strengthen the role of the CRIs, as well as to detail the strategic orientations aimed at promoting private investment and allowing investors to benefit from the incentives provided for by the new investment charter.
The visit concluded with the presentation of plans for the construction project of the new CRI headquarters in Béni Mellal-Khénifra, which aims to improve the working environment and the reception of investors, in harmony with the efforts made to strengthen investment in the region.
Thus, the minister met investors from the Béni Mellal-Khénifra region to discuss the role of the CRI in supporting their projects, as well as the prospects for promoting regional investment through improving the business climate. and the removal of obstacles encountered by investors.
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