Founded in 1937 rue de la Fontaine-Blanche, in Landerneau (Finistère), the Cloître printing company employs around a hundred employees and displays a great desire for permanent innovation. In 2023, it obtained the Brittany 26000 CSR label and made 35 commitments for the next three years. Among them: the development of the circular economy. “We had already implemented actions on the reuse of our dividers, for example, but we had a problem with our offcuts of tarpaulins printed in Quimper. Today, recycling solutions for these materials are limited. They were used by Véolia for methanization, but we wanted to go further,” explains Anne-Emmanuelle Crivelli, CSR (Corporate Social Responsibility) manager.
In the neighboring department, 727 Sailbags, based in Lorient (Morbihan), manufactures bags and accessories from boat sails. “They were looking for new materials, says Anne-Emmanuelle Crivelli. They tested it and it worked. » Baskets, bags, pencil cases: their pieces of tarpaulin have been transformed into everyday objects.
“Before recycling, it is better to reuse”
For them, but not only. Cloister prints 800 roll-up (a poster to unroll) per year for events of other companies, which can also give new life to their banners. “Our customers can bring theirs to us and we offer them a whole range of goodies, these are communication tools. »
-Not enough to boost Cloître's turnover, an especially symbolic action. “We firmly believe that before recycling, it is better to reuse. »
Other Cloître waste ends up at the bottom of bags and beanbags made by 727 Sailbags. Christophe Dudit, president of Cloître Imprimeurs, comments: “CSR pushes us to innovate, it’s good to say that we can do it. It's up to us to propose things that bring the local fabric to life. » The project has just been launched. To see if customers will jump on the bandwagon.
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