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In the Alpes-de-Haute-Provence, “Worthy of baby” has only his eyes left to cry…

It's a paradox! That morning, while the spokes filtered timidly through the window covered with “Total Liquidation” posters, the store was never empty. Loyal customers – or not – of the brand, Fit for babyask themselves.

Myriam Sereno questions him about this brutal closure, which fell like a dead leaf from the tree in autumn.

I wish you a lot of courage“, she confides. “We will miss you“, adds another. The boss holds back her tears. Dispensation, tight throat and shy smile of the occasion, “goods” in return for these kind attentions.

She knows that a page is turning. Wrinkles, after five years of activity on this Boulevard Gassendi, slowly but surely losing momentum.

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The City's efforts were not enough

What do you want, the economic situation no longer allows me to earn a salary. I can't keep working for nothing.“Or only to pay the excessively heavy charges, of a store victim of too little traffic and ruthless competition from the internet.

I made this decision reluctantly. I still love the baby world. Contact with customers. But it has become too complicated.

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