Morocco is participating in the Consumer Electronic Summit (CES), the largest global exhibition dedicated to technological and electronic innovation, which is being held in Las Vegas, in the state of Nevada, from January 7 to 10, 2025. This event represents a major opportunity to promote investments, sustainable development and international partnerships.
The CES brings together the most influential players in global technology, thus offering Morocco a platform to highlight its expertise and commitment in high value-added sectors such as autonomous mobility, digital services and connected systems.
Represented by the Moroccan Agency for the Development of Investments and Exports (AMDIE), the Mohammed VI Polytechnic University (UM6P), the Caisse de Dépôt et de Gestion (CDG), as well as representatives of the École Centrale Casablanca and the Digital Development Agency (ADD), the Kingdom is part of an ambitious national strategy. This aims to strengthen its positioning in the electronics, digital and electric mobility sectors.
A strategic presence at the “Africa Pavilion”
Within the “Africa Pavilion”, inaugurated in the presence of Kinsey Fabrizio, president of the organizing association CTA Tech, and John Kelly, director of the CES Show, Morocco displays its ambition to become a strategic platform between Africa and world. The Moroccan delegation, led by Ali Seddiki, Director General of AMDIE, and Hicham El Habti, President of UM6P, reflects the Kingdom’s commitment to innovation and competitiveness.
Read also｜CES 2025: Electric innovation conquers snow and sand
Moroccan innovation highlighted
Moroccan start-ups occupy a central place during this global meeting, highlighting their expertise in various fields such as agritech, energy and health tech. The automotive sector, which generated $14 billion in exports in 2024 thanks to its three manufacturers (OEM) and more than 270 equipment manufacturers, also illustrates Morocco’s economic dynamism.
At the same time, the rise of the electricity sector, marked by the installation of the first Gigafactory in Africa, confirms the role of the Kingdom as a catalyst for sustainable development and technological innovation.
Strengthened international partnerships
The CES is a unique opportunity for Morocco to establish strategic partnerships. AMDIE organized meetings with international companies with a view to integrating new links into the Moroccan industrial ecosystem, targeting in particular suspension systems, LCD screens and cameras.
Strong Moroccan-American cooperation
Economic relations between Morocco and the United States, strengthened by a free trade agreement signed in 2004, result in growing investment flows and dynamic trade. In 2023, American foreign direct investments in Morocco reached 7.4 billion dirhams, while Moroccan exports to the United States increased by 40% in two years, reaching 14 billion dirhams.
This participation in CES 2025 illustrates the royal vision of positioning Morocco as a key player in innovation, at the crossroads of Africa and the rest of the world.
Related News :