From January 1, 2025, the emblematic Radisson Blu Dakar Sea Plaza is getting a facelift and changing its name to become Le Noom Hotel Dakar Sea Plaza. The announcement was made by Helvire Boissy, director of the establishment, during an exclusive interview with Forbes Africa.
An ambitious transformation
This name change is accompanied by a strategic repositioning. According to Helvire Boissy, this transition reflects a desire to merge modernity and African authenticity. « The slogan « Contemporary Africana » represents a balance between modernity and the deep roots of Africa. »she explains.
To realize this vision, the hotel is investing heavily in:
- The renovation of infrastructure to offer an even more sophisticated and warm setting.
- Revising the visual identity to strengthen its unique brand image.
- Expanding the service offering, integrating tailor-made customer experiences.
A celebration of African values
Far from being a simple change of facade, this repositioning aims to make Noom Hotel Dakar Sea Plaza a symbol of African excellence. The hotel’s design will be enriched by touches that celebrate the cultural and artistic diversity of the continent, while the gastronomy will offer local flavors revisited with a contemporary touch.
“We want each customer to feel the warm and authentic welcome, inspired by the African values that we proudly carry”specifies Helvire Boissy.
A vision focused on the future
This change is part of a long-term strategy. The objective: to consolidate the hotel’s position on the African market, while creating synergies between the continent’s major capitals. “Constantly reinventing yourself is an obligation in this sector. This involves personalizing the customer experience. »says the director.
With this new identity, the Noom Hotel Dakar Sea Plaza is committed to becoming a key player in high-end hotels in Africa, while remaining faithful to its DNA: combining sophistication and African hospitality.
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