a “great activity” currently in France, according to Thierry Marx

According to him, reservations were at +2.2% in hotels, including +9% in Paris. He described the year as “atypical” with this resurgence, which follows the summer losses caused by the neglect of the capital during the Olympics by “people who were not interested in sport”, while establishments located in the most secure areas of the Games lost “6 or 7%” of turnover.

Hotel booking platform

For Thierry Marx, France, like Rio or London in recent years, benefits from the “attractiveness” conferred by the country's global visibility during the Games. After the “phenomenon of stupefaction, almost of glaciation” caused by the dissolution, the tourism sector remains “in absolute fog”, he said, as to the decisions affecting the tourism sector that the new government will take. He highlighted the risks of layoffs and closures that this situation creates.

He also returned to the Umih project to create a French, or “perhaps European”, hotel reservation platform, to no longer depend on platforms like Booking.com which cost professionals “between 17 and 20%” of their turnover. “We have been moving forward very seriously for two years,” he said, with “the objective of achieving success” in the next two years. These platforms are “giants […] but they always say that a mosquito prevents a giant from sleeping,” he noted.