Alibaba now has its first site in Africa. The launch event which took place on December 18 brought together representatives of the Chinese e-commerce giant, Moroccan companies and representatives of government agencies involved in trade and exports. On the occasion, Giancarlo Pastano, Director of Alibaba for Europe, highlighted the importance of supporting Moroccan small and medium-sized businesses and helping them increase their exports to international markets, particularly in North America, where are located most of the buyers on the platform, reports Asharq Business.
Why choose Morocco? Morocco was chosen for this expansion because of its industrial diversity, high-quality products and strategic location, as well as its advanced infrastructure, Pastano explained. And added: the kingdom has a “diversified industry and reputable products that are in demand on the international market, in addition to a strategic location and advanced infrastructure, such as the Tanger Med port, which is considered as the leading container port in the Mediterranean region.
Read: A Chinese giant for the Moroccan TGV
To support its operations in Morocco, Alibaba has partnered with local company Clementia. Moroccan companies can now create digital storefronts on Alibaba, which will allow them to more easily connect with buyers around the world and increase their export opportunities, says its CEO, Reda Chraibi.
Currently, there are around thirty Moroccan companies using the Alibaba platform. With the launch of the service, this number is expected to increase significantly. With over 48 million active buyers and over 200 countries and regions represented, Alibaba offers a diverse range of services for both businesses and individuals.
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Morocco
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