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Bleu renamed Ici on January 6

Goodbye Bleu, hello Here: the network of 44 public local branches of Radio France will change its name on January 6, as part of a merger initiated long ago with France 3 television, its managers announced on Wednesday.

On France 3, the logo « Ici » has already been present on screen since November 5, only during regional programs.

The Ici brand “is firstly intended to bring together our forces under the same label (and under) a common flag”indicated Céline Pigalle, director of France Bleu, during a press conference at the Maison de la radio in .

The president of France Télévisions, Delphine Ernotte Cunci, and her counterpart at Radio France, Sibyle Veil, announced in October 2023 the eventual union of France 3 and France Bleu under the brand « Ici »in order to strengthen cooperation illustrated by the joint mornings launched in 2019.

This project aroused union opposition in both companies, its opponents seeing it as the beginnings of a pure and simple merger.

Asked about other future editorial mergers between and radio, Ms Pigalle replied: “We can think about continuing in this logic” et “we are going to work on other shared elements”.

These changes come at a time when the status of public broadcasting is the subject of political discussions.

Put on hold by the dissolution, the project to create a holding company bringing together its different branches (France Télévisions, Radio France, France Médias Monde and Ina) will return to the National Assembly on December 17.

France

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