In any case, Porsche knows how to do it in terms of marketing. In 2013, the brand had already launched an anniversary model for its half-century of existence limited to 1,963 – the year of the first, therefore – examples. And it is no surprise that 1,974 units of the 911 Turbo 50 Years anniversary model were produced.
One in 5 cars in Belgium
It’s above all 1,974 copies in all. “The volumes by country of our limited editions are strictly confidential; therefore, we do not wish to communicate this data”says Liana Picard, spokesperson for Porsche Belgium.
Belgium in any case received at least one since it was exhibited at the InterClassics show organized last weekend in Brussels. Fans had to be content with just the outside glance because the doors were duly closed. These special series are “so exclusive that they sell out immediately“.
They are not offered to just anyone. “Each Porsche Center chooses enthusiasts who are collectors. The goal is to offer them to people who keep them and who are truly passionate about the brand. Most customers keep these types of cars for years, even generations. It’s so exclusive that few people want to resell them.” The buyer(s) of a 911 Turbo 50 Years also receive an exclusive watch with the car. “It’s the continuity of the car on the wrist.“A Porsche 993 Carrera 4 – a new version of the Porsche 911 produced from 1994 – exhibited by the Porsche Center of West Flanders sold in any case as soon as the show opened for 75,000 euros.
Porsche driver gets reprimanded by judge: ‘You have a pretty ridiculous personalized license plate’
Of course, the 911 has evolved over time, while maintaining a silhouette reminiscent of its distant youth. Evolution has also taken place under the hood. “A revolutionary launch for the 911 was the new Carrera GTS with the T-Hybrid system presented in May. Porsche engineers relied on knowledge acquired in motor racing to design the hybrid systemexplains Liana Picard again. The enthusiasm for this model has been particularly notable. Our customers place orders from the world’s first, based solely on photos, videos and technical information available online. This trend is true for the majority of our models.”
In any case, the 911 remains a safe bet in Belgium. “The model represents almost a fifth of our total sales in 2024“, of the order of 3,899 registrations from January to October.
Related News :