“Beauty will save the world” will save more than 30 cities in France

Something that works – “Beauty will save the world” was born in Saint-Dizier (Haute-Marne) in 2021 during Covid-19 and will be deployed in 31 other cities in France. The idea? Display works of Art on billboards

Thirty-two cities in France are turning sunny. Since 2021, “Beauty saves the world” in Saint-Dizier, a town of 25,000 inhabitants in Haute-Marne. After having spread to six other cities in 2023, the system has reached 30 cities*.

Simultaneously, these communities will display monumental works of art on municipal display media. No more ads for a car or a supermarket, 4x3s, “lollipops”, bus shelters, public transport but also construction tarpaulins or the gates of public gardens will be decorated with hundreds of works by the greatest masters present in national museums. The theme of “Beauty will save the world” 2024: light in Art.

Large-scale duplication

Thanks to this system, culture is accessible to all and free of charge. The initiative was spotted by the French Federation of Things That Work, which promotes little-known initiatives which have proven themselves and which can be transposed to another municipality. There with these 32 cities and in partnership with the GrandPalaisRmn and the Villes de France association, “Beauty will save the world” goes into large-scale duplication mode(…) Read more on 20minutes

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