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Editorial Paris
Published on
Nov. 16, 2024 at 11:34 a.m.
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If you enjoy scrolling on Instagram or TikTok, you probably couldn't have missed Dubai chocolate. Created by Sarah Hamouda, this chocolate bar filled with pistachio cream is all the rage around the world. So much so that it is difficult outside the UAE city.
Some willing to travel several kilometers to find it
This is the bitter experience lived by Nina, a 17-year-old high school student, attending school in Saint-Mandé in Val-de-Marne. “It’s only going around on social networks, so, obviously, it makes you want it even more,” admits the teenager. We've been looking, but so far we haven't found any. ! » It's not, however, for lack of having scoured the Internet, and of having even sent his mother on a mission to Paris. Without success with several chocolatiers, such as in the aisles of the Grande grocery store, at Bon Marché.
@hibaxkh Trying Dubai’s VIRAL chocolate ???? @fixdessertchocolatier Costs 89 dhs with delivery only avaialble in ???????? Honest option: Unique flavor but too sweet for me and very expensive so definitely a one time purchase ???? Would you try it out? #viral #foodtrend #viralchocolate #fixdessertchocolatier #uae #dubai #trending #desserttiktok #foodie #asmr #mukbang #foryou #fypシ
♬ original sound – Cloudninecouture | Food&Travel
Sandrine, 22, also heard about the phenomenon on TikTok. Refusing to buy on Amazon, the young woman decided to leave her Seine-Saint-Denis to reach the 15th arrondissement of Paris and go to LB Le Chocolat, rue des Volontaires. But a little disappointment when arriving there. The brand only offers a copy for 13 euros. “Since we launched our own chocolate three weeks ago, we have received 7 to 8 calls per day,” confides a saleswoman to Paris news.
Find delicacy on salein the capital and in Île-de-France is a real obstacle course. Reached by telephone, Tema's cake in Aulnay-sous-Bois in Seine-Saint-Denis, claims to sell it at 13.90 euros per tablet.
On social networks, several other stores sold the chocolate at a given period: Intermarché (Paris, 20th), Sweet Bazar Paris (1st) or Maison Azalée in Gennevilliers (Hauts-de-Seine). When contacted, the four brands did not respond to our requests and no mention of a sale of Dubai chocolate was made on the site.
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