Millet, Degas, Manet, many artists have enhanced their paintings using pastels, these pigmented color sticks. In Mayenne too, they do not leave you indifferent.
For Aurélia Daoudal, “ It’s a family story.” His father, José Daoudal, a pastel artist, recognized for several years, had himself imagined his pastels. “ Having been immersed in this universe and also drawing, I found them brilliant. So much so that one day, in a joking tone, I said to him: “You’ll see, one day we’ll sell them.” remembers the former communicator.
Read also: Pastels, from pigment to work, the new exhibition at the Brest Museum of Fine Arts https
“And this day has arrived, since I created my company: Artesyo, in June 2024 in which I create and market our famous pastels. » In her workshop in Louverné, she occupies all positions: from creation to shipping, including storage and packaging. “ And all by hand ! »
On this October day, dressed in a white blouse like a chemist, Aurélia Daoudal is in production. “ It's not very complicated . It's like a cooking recipe. Once weighed, the ingredients are mixed with tints to obtain the desired color », she details without revealing the exact composition. “I add water to obtain a homogeneous and tender dough. Then, I pour it into these specific silicone molds. » If, with other manufacturers, the paste obtained is divided into sausages, at Aurélia Daoudal, the pastel is intended to be innovative. “Its specific shape provides good grip and allows the creation of covering areas and fine lines. This original form is registered. »
While this production goes to a room to be dried, Aurélia Daoudal enters the storage and packaging space. On shelves, 56 colors such as marine blues, winter grays, spring greens or flamboyant reds allow users to transcribe their sensitivity, their emotion while keeping the faithful intensity and light of their subject.
These pastels appeal to artists and teachers alike. In France as in Europe. “ I hope to quickly expand into the American market. Because there, in every state, there is a pastel company. » But before that, Aurélia Daoudal will present in a few days a set of twelve dark colors.
Artichoke: www.artesyo.fr ; e-mail : [email protected] ; Instagram : artesyo_pastels ; Facebook : Pastels Artesyo
Related News :