In recent years, technological advances have accelerated, in Canada and around the world, undeniably confronting businesses with considerable challenges. Economic and environmental disruptions, productivity challenges, demographic change and the erosion of public trust are all concerns and issues that are transforming the daily lives of organizations.
Posted at 3:00 p.m.
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According to Geneviève Provost, Managing Partner, Tax and Legal Services, at Deloitte Canada, these challenges continue to grow and require strategies adapted to today’s realities. “We offer our customers innovative, sustainable and high-quality solutions to help them overcome complex challenges and seize opportunities to remain competitive,” she emphasizes.
The global firm, which has more than 16,000 employees in Canada and nearly 460,000 in 150 countries, owes its reputation in part to the durability of its brand. “Over the years, we have earned the public’s trust thanks to the quality of the services we provide and our desire to help our clients overcome the obstacles they face. We have a commitment not only to excellence, but also to integrity and ethics,” assures Ms. Provost.
The range of services offered by Deloitte is very wide. Where the firm stands out is in its desire to make Canada a better world, by building a more sustainable and prosperous society for all those who live there. “One of our strengths is to do everything we can to ensure that our work has a positive impact, both on our people and on the organizations with which we collaborate,” says Geneviève Provost. We also consider the impact on our communities and society as a whole. » In today’s era, purpose-driven work is fundamental to the existence of any organization. “As leaders, we have a duty to embody our purpose and communicate it transparently. We work every day to make it tangible and inspiring,” she adds.
It is the opportunity to have a meaningful and positive influence on our people, our customers and our communities that motivates all of our decisions and actions.
Genevieve Provost
Significant and tangible results
The importance of valuing the work of its employees is at the heart of the organization’s vision. “We believe that a job shapes who we are,” explains Geneviève Provost. That’s why we are committed to providing our people with a welcoming and inclusive workplace, where everyone can thrive and succeed. » While this value is reflected in Deloitte’s workplace, it also shapes its approach with clients, so that they too can have a positive influence and increase their productivity.
Employment plays a crucial role in building individual identity and the well-being of communities. It is therefore essential to create environments favorable to the development and success of everyone.
Genevieve Provost
Deloitte is also committed to building a future where sustainability is always at the forefront. For example, the firm collaborated with Maple Leaf Foods to help it transform its commitments to sustainability and the fight against climate change into practical strategies, ensuring that it could achieve its objectives effectively. “We offer comprehensive decarbonization solutions to help organizations complete their sustainability journey with confidence. We helped Maple Leaf Foods rethink and transform the way it works in the future in order to achieve its goal of becoming the most sustainable protein company on the planet without compromising its operations,” explains Geneviève Provost.
In addition to its work with businesses, Deloitte collaborates with the country’s major institutions. Recently, the firm helped develop an early learning and child care action plan for Métis communities in Alberta. By prioritizing cultural reconciliation, this project, carried out in conjunction with the Otipemisiwak Métis Government, offers comprehensive support to reduce barriers to employment and promote family development. It is part of Deloitte’s desire to strengthen citizens’ trust in institutions and build more sustainable and resilient communities.
“Investing in our communities is fundamental, because when they prosper, the winning conditions are created so that our businesses can grow and succeed,” concludes Geneviève Provost. We must all take bold action to ensure a stronger economy and a sustainable future for all Canadians. »
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