Deezer wishes to delete parasitic content generated by artificial intelligence

The Deezer musical listening platform has deployed technology to detect the content generated by AI. The objective is to better remunerate artists by removing these content.

One in ten title delivered to Deezer is noise or a false song generated by artificial intelligence (IA), the musical platform said on Friday January 24, which says it has set up a “Pointe tool” To detect them. “About 10,000 tracks completely generated by AI are delivered to the platform each day, or around 10% of the daily content delivered”said Deezer in a statement.

Deezer draws this conclusion at the end of a year of deployment of the technology which he designed internally and which led to “A request for two patents” end of December. This technology allows, according to the company, to “Specifically detect the content generated by AI without requiring extensive training on specific data sets”.

The challenge for Deezer is to better remunerate the artists by removing parasitic content. “Artificial intelligence continues to increasingly disrupt the musical ecosystem, with an increasing amount of IA content”underlined CEO Alexis Lanternier, quoted in the press release. This one wants to go further : “In the future, we intend to develop a marking system for the content completely generated by AI, and to exclude it from algorithmic and editorial recommendations”.

Besides, Deezer explains having “The objective of continuing to develop the capacities of its technology to include the detection of voice generated by Deepfakes”namely imitations undetectable by the human ear. In collaboration with the SACEM, which defends in France the interests of musicians, the French Deezer, one of the competitors of the world number one music streaming, Spotify, announced mid-January a change in his remuneration model. He sought to better reward artists listened to less frequently, but having a greater variety of listeners.

In October 2024, Deezer became the first streaming platform to sign the Global declaration on AI training, taking a stand against the unauthorized use of creative works to cause generative AI.

According to a study by CISAC and PMP Strategy, with the participation of key industry players (including Deezer), almost 25% of creators' income is threatened by 2028, which could represent up to 4 billions of euros on this date. This is a colossal, even critical challenge, for the musical creation sector as a whole.