The Apple streaming platform is committed for the first time to investments in French productions.
For the first time, the video streaming platform of the American company Apple signed an agreement with the French audiovisual sector to take “Investment commitments”professional organizations announced this Friday, January 24. Signed for four years, until December 31, 2027, “This agreement confirms the will of Apple TV+ to take an additional step in its integration within the French regulatory system”commented on these professional organizations in a joint press release, without giving an amount.
The signatory organizations are the unions of producers and distributors Animfrance, SATEV, SEDPA, SPI and USPA, as well as the Société des Authors and Dramatic (SACD). According to them, the agreement “Aims to what Apple TV+ devotes in France his investment in audiovisual works to heritage productions (fiction, animation, creative documentaries and live spectacle), with a strong priority given to works of original French expression and creation independent “.
Support the production of European works
This signature is part of a so -called Smad decree (for “Audiovisual media services on demand”), entered into force in July 2021 and which transposed a European directive. This decree submits foreign streaming platforms to the same contribution rules to finance audiovisual and cinematographic production as the services established in France.
-In a separate press release, Arch, the audiovisual regulator, “Rejoic” of the agreement signed by Apple TV+. “Apple undertakes to support even more the production of European works and of original French expression”has noted the Arcom, saluting “The significant strengthening of Apple TV +’s engagement in favor of animation and documentary”. L'a face “Calls the signature of similar agreements of those in continuity of those already signed by Amazon, Netflix and today Apple”.
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