Rural tourism development: 16 villages at the heart of a valuation strategy

As part of the 2023-2026 roadmap, Morocco has an ambitious program aimed at enhancing 16 rural tourist villages.

With a budget of 188 million dirhams, this four -year operation intends to enhance the richness and diversity of Moroccan landscapes.

Each village will benefit from modern and adapted arrangements, while preserving its authenticity.

New tourism infrastructure, atypical accommodation, cultural equipment and leisure spaces will be set up to meet an increasing demand for ecotourism.

Four strategic, national and international partners, were mobilized, namely Club Med, Marriott, Experiencia and Madaef.