With an eye towards better adaptation to local markets, AliExpress, Alibaba’s famous e-commerce platform, is preparing to facilitate online shopping for Moroccan customers starting in February.
AliExpress is expanding its horizons by offering payment options in local currency, now including the Moroccan dirham. This initiative is not limited to Morocco, but also extends to other African countries such as Egypt, Algeria, South Africa and Tanzania, thus making the purchasing process more accessible for a diverse clientele.
The move follows success stories in countries like Kenya and Nigeria, where AliExpress has already rolled out popular mobile payment methods like M-Pesa and Opay. These innovations have been very successful, encouraging the platform to replicate this approach in other regions.
In Morocco, the logistics efficiency of AliExpress constitutes a major advantage. Thanks to continued investments and optimized logistics, Moroccan customers can receive their orders within 10 days. This speed of delivery contributes significantly to user satisfaction and strengthens AliExpress’ position on the Moroccan market.
-AliExpress doesn’t just make online transactions easier; she also emphasizes personal contact with her customers. In Ethiopia, the platform has launched showrooms, allowing users to view products in person before placing an order. This initiative illustrates AliExpress’ desire to create an enriching shopping experience adapted to local needs.
In collaboration with African telecommunications and payment companies, AliExpress continues to offer tailor-made services, thus meeting the specific expectations of African consumers. This global but localized approach represents an ambitious strategy aimed at strengthening AliExpress’ presence on the African continent.
