With increased annualized production capacity, the Tangier factory contributed 312,381 units, an increase of 9%. SOMACA crossed the symbolic bar of 100,000 vehicles for the first time, reaching 101,233 units, an increase of 7%.
Mohamed Bennani, Managing Director of Renault Maroc.
The majority of vehicles produced were intended for export, with a rate of 90%, reinforcing Morocco’s role as a leading industrial and logistics hub. These vehicles have been shipped to 89 countries, including Europe, Africa and Latin America. Among the flagship models, the Dacia Sandero continues to dominate the European retail sales market, confirming its lasting success since 2017.
Strategic industrial projects
The year 2024 was marked by the launch of two strategic industrial projects intended for the national market and export.
The Tangier factory has started production of the Dacia Jogger in a thermal version and for the first time in Morocco, in a hybrid version. For its part, the Casablanca “SOMACA” plant launched the manufacture of the Renault Kardian, the new B-segment SUV, industrialized on Renault Group’s new modular and ultra-versatile platform.
Dacia JOGGER
With the imminent arrival on the markets of the 100% electric Mobilize Duo, manufactured in Tangier, three industrial projects are being launched simultaneously in the two Moroccan factories. “A performance which fully illustrates the attractiveness and competitiveness of the national industrial platform.”
An increasing integration rate
Renault Group Maroc confirms that it has exceeded its ecosystem development commitments in accordance with agreements over the period 2016-2023. The group records a local integration rate excluding mechanics, reaching 65.5%. The turnover linked to local sourcing amounts to 2.06 billion euros, thanks to expanded collaboration with Moroccan suppliers. Since 2016, the number of local partners has increased significantly, from 26 to 88, strengthening the economic impact of the automotive sector on the country.
For the years to come, the group is committed to the development of the 2nd phase of its ecosystem, in accordance with the agreements signed in 2021. This new stage aims for an ambitious objective: reaching 3 billion euros of local sourcing and a rate of Target local integration (excluding mechanics) of 80% by 2030.
Confirmed leadership on the national market
On the national market, Renault Group consolidates its leading position with a cumulative market share of 38.4%, thanks to 67,679 units sold, recording an increase of 12.9% compared to 2023. This performance is essentially based on the results of the Dacia brand with 39,330 cars sold (+16.3%). The Sandero and Logan, the group’s star models, continue to be among the best-sellers.
Renault KARDIAN
-For its part, Renault recorded growth of 7.2%, with 28,348 units sold. This increase is mainly due to the launch of new models, namely the Kardian and the electric Mégane E-Tech, which are increasingly attracting Moroccan drivers. In terms of used vehicles, the group also intensified its activities under the Renew label, recording an increase of 54% compared to the previous year.
Thibault Paland CEO of Renault Commerce Morocco and director of the Dacia and Alpine brands in Morocco.
The Alpine sports brand positions itself in Morocco
A little over a year after the installation of the Alpine brand in the Kingdom, Morocco contributes to the brand’s strategy to develop internationally. In 2024, 7 two-seater sports coupes were sold. The three versions of the A110 Range: A110, A110 GT and A110 S are sold in the two Alpine centers in Morocco (Casablanca and Marrakech), and allow enthusiasts to travel the roads of the kingdom at the wheel of the legendary Alpine brand.
Mobilize Financial Services: Strong growth
2024 is a year of strong growth for the Renault Group captive with significant growth in production (+25% vs. 2023) which has enabled Mobilize Financial Services to be a business accelerator for the Dacia and Renault brands, whose share of market grew in 2024 (+1.1 pts).
The financing organization therefore took advantage of the year 2024 to strengthen its position with more than 20,000 Renault or Dacia vehicles financed and more than 40,000 service contracts sold (maintenance, insurance, assistance, etc.). This growth in MFS production, combined with excellent control of risks and its structural costs, should enable it to improve its profitability in 2024.
For MFS, 2024 will have been a year marked by the constant efforts of the financing organization to improve the quality of service provided to its customers and the response times provided to its distribution network. It is with this desire to improve the customer experience that Mobilize will launch its Digital Customer Area at the start of the year to allow its customers to be autonomous in most management actions.
Outlook for 2025
In 2025, Renault Group Morocco aims to increase its annual production capacity to 500,000 vehicles, in response to growing demand in foreign markets. The development of electric and hybrid models will remain a priority for the group, in line with the global energy transition.
These initiatives are part of a global strategy aimed at strengthening Renault’s competitiveness in emerging markets while consolidating its presence in established segments. Thanks to its central role in the Moroccan economy, the group helps position the country as a key player in the global automotive industry.
