A new application dedicated to content creators has just been announced on Instagram. A timing which leaves little doubt as to the platform's desire to compete with TikTok.
If you spend a lot of time on TikTok watching or producing videos, chances are you're familiar with CapCut. Also developed by ByteDance, CapCut helps content creators edit TikTok-friendly videos with tons of presets and other editing templates. Determined not to leave the field open to the Chinese social network, Meta will launch into the same segment.
As noted Techcrunchthe boss of Instagram has just announced the upcoming release of an application called “Edits” which promises to do the same thing, but for Instagram.
A better CapCut?
In addition to offering editing tools designed for publishing Reels, Edits can also serve as an inspiration notebook to jot down your ideas, tools to analyze the performance of your videos posted on Instagram and temporary storage space. to share your draft videos with your friends.
« Edits is more than a video editing app, it's a complete suite of tools for creatives“, detailed Adam Mosseri in his announcement video on Threads. And if the comparison with CapCut is inevitable, the manager defended himself from copying from his neighbor by explaining that Edits is “more for content creators than casual videographers“. CapCut aficionados will appreciate…
-At the moment, Edits isn't even available on the App Store or Play Store yet. A “pre-order” page does exist on the Apple store, but the app has not yet been officially released. According to the CEO of Instagram, Edits should be downloadable “during February», even if the dedicated App Store page announces an official release in mid-March.
If Instagram rushed to announce a competitor not yet finalized to CapCut, it is to capitalize on the setbacks of ByteDance. The Chinese company had to (temporarily) remove all its applications from American territory due to the famous law on foreign interference passed by the Biden administration.
To go further
Donald Trump's plan to save TikTok: make it a semi-public company controlled by the United States
If the ban was short-lived due to the intervention of Donald Trump, Instagram is undoubtedly seeking to embody a safer and more reliable alternative to ByteDance's solutions. Failing to be able to buy its competitor, Instagram is therefore trying to demonize it.
