Meurthe-et-Moselle. The rise of barbershops in the Haut-Pays

Originally from Morfontaine, Messaoud, better known as “Mess”, was not destined to become a barber. Born in 1982, this forty-year-old, now at the head of around ten salons, first worked as a maintenance technician. However, his passion for hair and beards charted another path. In 1998, he started cutting his friends' hair at home in Morfontaine. “I then took a hairdressing diploma,” says the Mexican. In 2013, it began with the opening of the first barbershop in Pays-Haut, in Gouraincourt.

The emergence of an American concept

Until then, male customers only had access to…