The City of Lausanne wants to better guide young people and their parents during the crucial stage between school and the professional world. She launched the campaign “After school, what do we do?” in partnership with Lausanne Region, the Lausanne Youth Council and Unisanté.
Deployed over two years, this new campaign is aimed at Lausanne students in 10th and 11th grade in the pregymnasial (VP) and general (VG) tracks. It was designed to best reach its target audience: “A young person is at the head of the campaign and we took more time to deploy it in order to make it germinate and mature,” explained the head of the Neighborhoods, Youth Service. and families, Simone Horat, Tuesday in front of the press.
This campaign aims to support young people during a particularly stressful transition period: “The choice of professional paths or higher education is above all a responsibility, it is a choice which must make sense and which is little experienced “, indicated Olivier Dezuari, director of the Belvédère primary and secondary establishment.
“At an age when everything changes”
This key moment “requires self-knowledge which is enormous, especially at an age when everything changes. In addition, the paths are not the same for everyone,” added the president of the Youth Council, Helay Fatah.
The “Me, My network, My future” program, created by Lausanne Région in 2019 to help students identify their personal and social skills and understand the importance of their network, has reached more than 5,000 students at the regional level. For the new campaign “After school, what do we do?”, 61 classes will be reached in 2025, which represents more than 1,263 students.
The interest of the City of Lausanne is great in this campaign: “Less numerous young people in Lausanne are choosing professional paths, in particular because service professions are less visible in urban areas”, noted David Payot , municipal in charge of children, youth and neighborhoods.
-A guide inspired by a metro map
The key tool of this campaign consists of a guide sent to all 10th and 11th grade students and their parents. Comprising six themes, it was designed with young people who have previously experienced this period of transition. This leaflet is inspired by a metro map and should allow you to explore the different educational and professional options.
Other upcoming projects include the production of a video capsule, awareness raising in classes, “turnkey” parent evenings, a field study conducted by the Unisanté Adolescent Health Research Group, as well as as the installation of a display stand on wheels with 190 business cards.
A campaign of this type represents a cost of between 150,000 and 200,000 francs. Part of the financing is provided by the City, while the rest is covered by fundraising. Partners such as Lausanne Région also contribute by offering services on the ground, in particular with the “Me, My network, My future” workshops in classes.
This article was automatically published. Source: ats
