2. Is this strategy of omnipresence effective?
It presents risks, notably that of media saturation. Maintaining a constant flow of proposals can have the effect of diluting the impact of each idea. The risk then is that political opponents, the press, no longer discern what the real priorities are among the untimely declarations. Each new intervention erases the previous one, which prevents us from taking a “pause” at a given moment to carry out a real critical analysis of the new proposal.
But overall, this strategy of permanent brilliance is quite effective. Georges-Louis Bouchez is winning in real time, and this does not necessarily have political or institutional consequences. That being said, this strategy is sometimes more difficult to deploy for certain transgressors during periods of negotiation. There, it happens that the dynamic of ideological agitation comes into conflict with the logic of compromise and discretion advocated during political negotiations.
“Significant breakthrough”, “broadest shoulders”… Dive into these expressions which accompany federal negotiations
3. By relaying the successive outings of Georges-Louis Bouchez, is the press not also bringing grist to his mill?
Yes, of course, it is a question of editorial responsibility. The press must ask itself whether or not it wishes to relay each new idea put forward by Georges-Louis Bouchez, sometimes to the detriment of other more complex or less polarizing actors or subjects. If these are facts that are mentioned, let the press do its job and verify what is said. If we are in the register of opinion, let it question the political opponents of the person who puts forward the idea. The question is also whether the media have the time to devote to these successive releases.
But, I repeat, Bouchez’s strength is to succeed in offering the media something “ready to publicize”. And the whole issue is then to know if it is Bouchez who uses the media or, conversely, if it is the media who use Bouchez. The man is a “good customer”, as they say in journalistic jargon, and, in the absence of competition, he occupies media space. There is a sort of imbalance there linked to the fact that there are no major forces of proposals facing him.
