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The brand with the arrow continues its development. In addition to the arrival of a complete range such as the marketing of the A290 and that of the future A390 SUV, Alpine is also developing the passion for motorsport, which has been its DNA since its creation last century.
Develop a passion for motorsport
A strategy that began with its commitment to Formula 1 despite a very difficult 2024 season and theabandonment from 2026 of the historic Renault engine in favor of the Mercedesas well as his return to the premier endurance category.
In addition to its sporting commitment, the brand goes further and launched “La Piste Bleue”, in collaboration with the Automobile Club de l'Ouest (ACO) and Michelin.
The Blue Track, its name in reference to Alpine's favorite color, is a 450 m² space located at the gates of the legendary 24 Hours of Le Mans circuit, which will allow current or future customers, but also enthusiasts , to enter the world of Alpine, and better yet, to drive the entire current range, namely the different versions of the one that we could seen in the latest Largo Winch as well as the news Electric A290 derived from the latest Renault 5 which was awarded 4 stars by EuroNCAP.
The experience desired by Alpine does not stop there, since the center also offers tours retracing the history of the 24 Hours of Le Mans of the brand created by Jean Rédélé in the 70s.
Alpine Center la Piste Bleue
Improve your driving technique and discover Alpine models
Taking place over a day, the morning program includes a two-hour workshop on the Bugatti circuit, to learn how to manage braking, trajectories and cornering, all in an Alpine A110 GT, A110 S and A110 R as well as than the complete discovery of the circuit in A110.
In the afternoon, for 3 hours, budding pilots will be accompanied by an instructor, still at the wheel of an A110 GT, S and R. At the end of the day, Alpine offers a baptism with the A110 R as well as optional (+250€), another baptism with an endurance prototype.
A program that will make you salivate, and which could be the subject of a great Christmas gift, provided you can afford the tidy sum of €1,495.
Please note that La Piste Bleue, with a capacity of 200 people, is accessible to individuals, after registration, but can also be privatized for seminars or tourist rallies.
“The Piste Bleue Alpine is a place dedicated to automobile enthusiasts and the curious. It allows you to discover new sensations but also to immerse yourself in the world of Alpine. It is a place of experience, unique in its kind, which we thought of as a link between the past and the future of Alpine. » explain Antonino Labate, Director of Sales, Marketing and Customer Experience Alpine.
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