At the Aline chocolate factory located in Furiani, the team is redoubling its efforts this holiday season. “There are seven of us, it's an intense rhythm. During the Christmas period, we work seven days a week, the days are long, really long. The artisans start as early as 6 a.m. and often finish well after sunset. Fatigue is felt, but the love of the profession and the satisfaction of serving quality products remain our driving force.“, explains Aline, owner of the chocolate factory. Regarding inflation, she recognizes that it has had a strong impact on the establishment: “It is true that we have been strongly impacted in recent months, it has been complicated. Despite everything, we have chosen not to increase our prices. Many customers come back because our prices are very competitive. We are happy to see that our choice not to increase prices has borne fruit. Customers know that everything here is homemade and that the quality is there, which encourages them to come back every year.”
The proof is: despite the long days and the hectic pace of the period, the influx of customers does not slow down. For almost three weeks, the store has always been full of customers who have come to do their Christmas shopping. Among those who rush, many are delighted to be able to continue to buy artisanal products without breaking the bank.
This is the case of Christelle, a loyal customer, who came to pick up her chocolates for the holidays. “I come here every year, and this time, I'm really happy to see that prices haven't increased despite all the talk about inflation. During this Christmas period, we often have the impression that everything is becoming more expensive, but at Aline, I know that I can treat myself without breaking the bank. The chocolates are homemade and of exceptional quality. I find it well worth the price.“, she says, smiling.
Another customer, Laurent, who discovered the chocolate factory this year, confirms this trend. “I visited for the first time in October, attracted by the competitive prices and the warm welcome. Frankly, it's rare to find a craftsman who keeps his prices so affordable in this period of inflation. In addition, I was able to taste their chestnut and orange specialties, a real delight. I will not hesitate to come back for the holidays. It's a small luxury, but it's still accessible, and I prefer to support local artisans rather than buying from supermarkets.“, he explains.
Thus, a few days before Christmas and despite the economic challenges encountered by artisans and consumers, Bastia chocolatiers manage to maintain their success, and customers always seem ready to put their hands in their wallets to treat themselves to chocolate treats.
