YouTuber specializing in news and politics Gaspard G will hold a morning column on France Inter from December 2 to 19, the radio announced in a press release sent to AFP on Wednesday.
“From Monday to Thursday at 6:45 a.m., (…) he will offer a new live column entitled + The world according to Gaspard G + in which he chooses an international news event and tells why, in his eyes, we must take a close interest in it »specifies the station.
Gaspard G, whose most recent videos deal with the American presidential election, the journey of Israeli Prime Minister Benjamin Netanyahu and the reasons for the crisis in New Caledonia, has 1.13 million subscribers on YouTube, mainly aged 18 to 34 years old depending on the person concerned.
His temporary recruitment “is a sign of mutual interest between two media worlds which, every day, reach millions of people of all ages”comments Adèle Van Reeth, director of France Inter, who “delighted that this collaboration allows us to create bridges between generations”.
“I am convinced that we must connect these two worlds, that of YouTube and social networks where I come from to that of radio and television, as it is important to allow as many people as possible to access a quality information »adds Gaspard G, quoted in the press release.
Real name Gaspard Guermonprez, the 26-year-old young man made himself known in 2021 by publishing a video that went viral where he criticizes the government's management of the student situation during the pandemic, to which Prime Minister Jean Castex will answer him by telephone.
The same year, he made his debut on the streaming platform Twitch by joining the political talk show « Backseat »which he leaves after a few months. He also participated in the show “A Sunday in the Country” on France Inter in 2022, where he deciphered political communication on social networks.
Surrounded by a team of journalists, he has since specialized in portraits of personalities, from Nelson Mandela to Marine Le Pen, and recounts significant current events.
The annual reference report from the Reuters Institute for the Study of Journalism, attached to the English University of Oxford, highlighted in June that two thirds of respondents worldwide watch at least one short video (a few minutes) on a news topic every week.
Problem for traditional media: almost three quarters (72%) of this consumption takes place on social platforms and networks, compared to only 22% on their sites, which raises questions about their ability to earn money.
On Facebook (Meta group) and X, whose users are aging, traditional media continue to be dominant, even if these networks tend to give less and less space to information. On TikTok, Instagram (Meta group), Snapchat and YouTube (Alphabet group via Google), for younger audiences, information is sought more from content creators and influencers.
