It's not every day that a media transforms… And a media that transforms is a media that lives with the times.
From January 6 at 5 a.m., France Bleu changes its name and becomes “ici”. This change marks the culmination of an ambitious transformation launched in 2022, aimed at strengthening your radio station's commitment to the proximity and accessibility of information in the region.
“here” is the symbol for Radio France and France Télévisions of the creation of a common brand for the two public service networks. “here” is the promise of 360 media: available on radio, television and on the web.
France Bleu – France 3, the collaboration has already started
Since 2019, 37 joint “ici matin” morning shows have been launched and, since April 2022, the “ici” platform has existed and ranks as the number one Radio/TV brand, with nearly 12.4 million unique visitors per month*.
And even before…
In 1980, Radio France obtained authorization to create 3 local radio stations: Fréquence Nord, Radio Mayenne and Melun FM. 29 others were created from local radio stations managed by FR3 since the end of ORTF in 1975 and 6 were created ex nihilo. The local radio stations of FR3, for their part, were attached to Radio France on January 1, 1983. Born from a desire to network the territory, the local radio was called France Bleu under the presidency of Jean-Marie Cavada in 2000. They were then 38 radios. Today, the network has 44 locations and is therefore preparing to change its name.
What is “here”?
- A 360 media (Radio / TV / Digital)
- A brand
- A reference for even more proximity, more content on local news, more good deals, practical advice or services and more digital proposals.
What will your 44 local radio stations be called?
Only the “France Bleu” part of your station name changes and is replaced by “ici”. The denominations do not change, as you can see in the table below. Except for France Bleu Paris which here becomes Paris Ile-de-France.
France
