Hema is opening its 66th boutique in France on August 30 at the Polygone in Montpellier.
Credit : The Montpellier Polygon
HEMA: the 66th store in France, the first in the former Languedoc
Shopping enthusiasts, mark this date in your diary : on August 30, the Dutch brand HEMA will open its first store in Montpellier, at the Polygone. Known for its practical and affordable products, HEMA wants to offer Montpellier residents a new shopping experience, covering all aspects of daily life.
Stéphane Frenkel, General Manager France of the brand, describes HEMA as “ the brand that serves you the essentials of your daily life “. HEMA products, designed and engineered in Amsterdam, stand out for their unique aesthetics, practicality and sustainability. Whether for breakfast, personal care, office supplies or sports equipment, HEMA offers a wide range of items.
A store awaited by the people of Montpellier
The decision to open a store in Montpellier was not a coincidence. It was motivated by its large population base, its high student rate…but also on the results of internal studies, which revealed that The Hérault prefecture was the city where HEMA received the most online orders, despite the absence of a physical store.
According to the brand’s CEO, organic cotton baby products and party items are particularly popular with local customers. Our baby products are organic, made from organic cotton, and that is very important to us. “, underlines Stéphane Frenkel. In response to this demand, the Montpellier store will offer a large stock of these items as soon as it opens at the end of summer. In total, the store will offer more than 5000 references!
Until now, people from the south of France had to go to Toulouse or Marseille to shop at HEMA. The brand, recently distinguished by entering the Top 5 favorite brands of the Frenchintends to continue its development. HEMA is planning to set up in Aix-en-Provence and Perpignan in the near future.
