The campaign revealed by Paris Aéroport, designed by Artefact 3000, shows him taking one of the travelator belts leading to Orly 3, admiring the ballet of planes, and in the boarding lounge, ready to take off. The unprecedented use of the strong symbol that is Serge the Rabbit, in a different travel universe than the metro, resonates with the revolution that the arrival of line 14 at Paris-Orly represents for all passengers and employees. Still in this ambition to promote French culture, travelers will also discover the stations at the airport Arrived safely, Little corner, Suitcase Quay, Reunion and finally the station Paris Gate. Creative signage on the Orly 3 arrival route with codes from the Paris metro. Let’s go!
In summary
Technical sheet :
ADP Group
Communication Director: Bertrand Sirven
Head of Media and Reputation: Justine Léger
Artefact 3000
General Manager: François Brogi
Executive Creative Director: Fabienne Fiorucci Fouï
Strategic Planning: Lucie Marchais
Creative Director: Charles-Antoine De Sousa
Artistic Directors: Steven Poindron, Tristan Bourdon
Designers Editors: Elie Souffan, Sophie Delaporte
Assistant Artistic Director: Emilie Marseille
Sales Director: Michaël Korsec
Account Manager: Solène Raverdy
Project Manager: Lise Trédan
Production Print
Photographer: Cécile Chabert
Illustrator: Adrien Genevard
Photo Editing: Sparks
Execution engraving: The company of colors
Production : Stocksignes
