Drome. Why show your business? The Agglo de Valence launches its system

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Why show your business? In the north of the Drômethe answer to this question couldn't be simpler: it's about promoting the region's know-how!

Valence Romans Agglo thus unveiled, on Wednesday November 6, its “Company Visit” approach during a presentation to managers and economic partners at the VTD Group headquarters in Romans-sur-Isère.

This initiative is part of the Agglomeration's tourism strategy which identifies the company visit as a differentiating asset of the territory.

Potential already identified

Currently, 20 local companies are already opening their doors to the public.

A diagnosis carried out between May 2023 and May 2024 made it possible to identify 120 companies with a production unit that can be visited. Among them, 60 have expressed their interest in joining this economic showcase of the Agglo.

The company visit meets several challenges:

• Develop awareness of local brands;
• Promote “locally made”;
• Promote professions to facilitate recruitment;
• Optimize direct sales;
• Highlight companies’ CSR commitments;
• Strengthen the attractiveness of the territory.

A territory of excellence

With 23,000 establishments (up 33% in 10 years), the region stands out for the diversity of its sectors of excellence: add, mode, leather goods, jewelry, shoe… The leather sector in Romans has already experimented with opening to the public during the European Crafts Days in April 2024.

The tour offering will be integrated into the territorial brand I played the local. Complete support will be offered to participating companies for the creation of visit routes, welcoming the public, the economic model, and establishing relationships with employment and training stakeholders.

On the visitor side, tools for promoting the visitable offer (map, know-how route, dedicated event, etc.) will be developed and disseminated on the information channels of target audiences.

A test event: industry week

As part of the study carried out on the company visit, many of the managers interviewed declared that they wanted to test this tool for promoting their know-how, promoting professions and recruiting at an event.

The first test event on the calendar will be offered from November 18 to 24 with industry week organized by the General Directorate of Enterprises at the national level.

No less than 14 local companies will be mobilized at the event in order to open their doors au grand public, to schools, to students, to job seekers…

Thus, 550 students will participate in this event, i.e. 25 classes of 3ᵉ career prep and CAP and Bac pro courses from the eight vocational high schools in Valence and Romans-sur-Isère. In total, 15 coaches will be reserved and supported by the Agglomeration.

The full program for this industry week in the region can be found ici.

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