Summer visitors, accustomed to staying in this pearl of the Belgian coast, have until July 8, 2024 to discover the Chanel ephemeral pop-up, located in Kustlaan, a street parallel to the seaside, in Knokke-Heist.
The 122 square meter space, located behind a stunning, sophisticated façade, is spread over two floors. Once through the door, the house’s iconic palette serves as a backdrop for its creations. The refined black and white decor reinterprets Chanel codes and is accompanied by furniture in pale pink and beige tones, some of which are dressed in the house’s emblematic tweed.
The city of Knokke is renowned for being a key location for lovers of Belgian luxury.
Upon entering the ground floor, customers are greeted by a selection of silhouettes and accessories from Chanel’s 2024 Coco Beach collection. A black and white staircase leads to the upper floor, where the Métiers d collection is presented. art 2023/2024, unveiled for the first time in Manchester last December.
Not far from the ready-to-wear silhouettes, a space is devoted to a selection of accessories: bags (which we know are the brand’s spearheads), shoes, sunglasses and costume jewelry.
Each level has a fitting room and a space conducive to relaxation, “in order to guarantee a fluid and comfortable experience”, according to the press release.
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